Profile Variable field mapping

Profile variables are mapped to dimensions and measures you can choose in the field picker when you are adding visualization tiles to your dashboard.

Use the following information to understand how your profile variable data is represented in Analytics, and the dimensions and measures that are available.

Question Type Data Type Dimension Name(s) Measure Name(s)
Single Choice Single Choice <Profile variable name>
Multiple Choice Multiple Choice <Profile variable name>
Text Text <Profile variable name>
Date Date <Profile variable name>
  • Date
  • Hour
  • Minute
  • Month
  • Quarter
  • Week
  • Year
Number Number <Profile variable name> <Profile variable name>
  • Average
  • Max
  • Median
  • Min
  • Mode
  • Percent of Sum
  • Standard Deviation
  • Sum
  • Variance