Survey field mapping

Survey questions and system fields are mapped to dimensions and measures you can choose in the field picker when you are adding visualization tiles to your dashboard.

Use the following information to understand how your survey data is represented in Analytics, the dimensions and measures that are available, and which question types are supported.

Survey questions

Question Type Data Type(s) Dimension Name(s) Measure Name(s)
Single Choice Single Choice, Text
  • <Question Name>
  • <Question Name> - Other
Single Choice Grid Single Choice <Question Name>
  • <Statement>
Multiple Choice Multiple Choice
  • <Question Name>
  • <Question Name> - Other
Multiple Choice Grid Multiple Choice <Question Name>
Rating Number <Question Name> <Question Name>
  • Average
  • Max
  • Median
  • Min
  • Mode
  • Percent of Sum
  • Standard Deviation
  • Sum
  • Variance
Net Promoter Score

Number (Response)

Text (Follow-up and Classification)

<Question Name>
  • Response
  • Follow-up
  • Promoter
  • Neutral
  • Detractor
<Question Name>
  • NPS®1 Score
  • Count Promoters
  • Count Neutral
  • Count Detractors
  • Median of NPS Response
  • Mode of NPS Response
  • Standard Deviation of NPS Score
  • Variance of NPS Score
MaxDiff Not supported
Choice-Based Conjoint Not supported
Allocation Single Choice <Question Name>
Rank Order Single Choice <Question Name>
Highlighter Not supported
Image Upload Not supported
Video Feedback Not supported
Short Answer Text <Question Name>
Long Answer Text <Question Name>
Number Number <Question Name> <Question Name>
  • Average
  • Max
  • Median
  • Min
  • Mode
  • Percent of Sum
  • Standard Deviation
  • Sum
  • Variance
Date Date <Question Name>
  • Date
  • Hour
  • Minute
  • Month
  • Quarter
  • Week
  • Year
Email Text <Question Name>
ZIP/Postal Code Text <Question Name>
Phone Number Text <Question Name>
Scalar Field Number <Question Name> <Question Name>
  • Average
  • Max
  • Median
  • Min
  • Mode
  • Percent of Sum
  • Standard Deviation
  • Sum
  • Variance

System fields

These system fields are automatically included for each survey.

Question Type Data Type Dimension Name(s) Measure Name(s)
Display Type Single Choice Display Type
Respondent Locale Single Choice Respondent Locale
Response Status Single Choice Response Status
User Agent Single Choice User Agent
Completed Date Date Completed Date
  • Date
  • Hour
  • Minute
  • Month
  • Quarter
  • Week
  • Year
1 Net Promoter, NPS, and the NPS-related emoticons are registered U.S. trademarks, and Net Promoter Score and Net Promoter System are service marks, of Bain & Company, Inc., NICE Systems, Inc. and Fred Reichheld.